I tell you, it's tough to be in retail these days. Everyone expects a discount, no one wants to pay sales tax and if you so much as blink at someone the wrong way, you risk a public evisceration on Yelp. Which is what happened to us this week.
"Feather Girl" came into the shop to buy chicken feathers. What, you may ask, is a feather girl? Well, they are the women who scour fly shops across the nation for special chicken feathers that are being woven into hair (thank you, Steven Tyler). It's fashion.
So our shop has a bunch of guys in it and I have short hair. None of us gets the allure of weaving chicken feathers into our hair but we're certainly not going to try to stop anyone else from doing it. This fashion trend has given us quite a boon in feather sales and we can barely keep the stuff in stock. This is good.
You can always tell a feather girl in a fly shop. She's younger with long hair. She doesn't look at rods or reels and she doesn't even register that we have clothing. She is on a mission. She is very often very pretty. This is nice for the fly shop staff, who are usually gazing on and talking to gray haired men. A pretty face is welcome in this crowd.
And their money is always appreciated.
Especially in this economy.
So Feather Girl comes in during an event and quietly works her way through the crowd to the back where we keep the tying supplies. She's picked up by one of the staff who already knows what she wants, but he lets her tell him anyway (she says, in effect "I am a feather girl.") He takes her to the rack that has the chicken feathers, but which is rather sparsely populated. She is disappointed not to find what she wants but she sticks around and gets into a nice chat with our staffer. "I've read that fly shops hate the feather girls, I was a little afraid to come in" she says. Our staffer assures her that while our fly tying clients are not big fans of the hair trend, we couldn't be happier to sell the feathers. We are, after all, a store. She asks him more questions about us, how many women customers we have and how old they are, stuff that seems a little weird, but not too much on a busy day. People can be so nosy. He answers her questions and she leaves the store without buying anything. She is not mad.
Or so we thought.
Little Miss Nosypants goes home and logs into Yelp. She hates us. We're "rude, arrogant and sexist." We "lectured" her on the evils of feather fashion. We hate that the feather girls are buying up our precious stock and wish we could save it for our precious clients. On Yelp she lied (I know, what a shocker) and said that she wasn't a feather girl, but that she was there to buy feathers for her dad who is a fly fisherman.
Hold on Willis. Let's stop right there. No one, and I mean no one, but especially not anyone like a daughter goes into a fly shop to buy feathers for their dad. Why? Because there are literally dozens of feather varieties and each one makes different flies. It's like bringing a bag of flour to a party when what everyone really wants is cake. It's awkward. Which is why, when people buy fly tyers gifts, they usually buy gift certificates.
The question for us is, what happened to Feather Girl? She left the store perfectly happy (we thought), although without having bought anything. She never said anything negative to anyone, never asked for the manager, never asked for the owner (we were both there that day). She never gave any inkling of having been the least little bit upset. And yet she was so upset that she had to give my shop a one-star review, stating that I should actually get "negative stars," and changing my 5-star rating to 4.5 stars in what appears to be a random act of violence.
Is she simply a wingnut?
I know the rule books say that I'm not supposed to reply to stuff like this, but in times of trouble I sometimes put myself in the shoes of the guy who has dealt with more negative feedback than anyone I know, Mr. Dash. And so I asked myself, if Anil had a store, would he just leave this up on Yelp for everyone to see? Would he simply leave a little "thanks for your feedback we'll try to do better" note? No. At least I don't think so. And so I didn't either. (Don't worry Anil, if this backfires I won't blame you. After all this was an entirely imaginary conversation I had with you in my head. It won't hold up in a courtroom.)
I composed a (3,348 character) reply that was professional and polite but not capitulating. I may have used the words "elastic bands" and "undergarments," but I used them with love. Or at least with my tongue firmly planted in my cheek with humor she will certainly never understand (but my other customers will get it). I also said I was sorry, because if she's not a wingnut, if she's just an incredibly sensitive person who we somehow managed to offend, I am truly sorry.
But I think she might just be a wingnut. And if she's a wingnut with friends I may have just kicked an African beehive.
But I am a woman who owns a fly shop, damn it. I cannot accept charges of sexism. Call me, call us, whatever you want: obsessed with fishing, insensitive to chicken feather fashion, or simply uncool and out of date. But I won't accept charges of sexism lying down.
Not even if they come with cake.
Update:
Feather Girl replied to the public reply, shooting from the hip and making matters worse. I replied privately and, miraculously, she agreed to remove the post. She still hates us, but she doesn't actually want us dead.