Today we announced the launch of my company, Yoriwa (Yo-ree-wuh) and our product LeapTag.
In a nutshell:
LeapTag is a personalized web discovery tool that learns what you like and then delivers it to you when you want it.
Why is that interesting? Well, imagine you are interested in something, like your competition, or cycling or cooking. It's unlikely that you have time to run searches every day to find out what's new. However you might like to know if there's a new book from the Naked Chef or a previously undiscovered web site that focuses on the Tour de France. LeapTag does this, and we do it through a process we call dynamic tagging.
Dynamic tags are ones that change over time. They are not keywords. You define them by tagging sites you are interested in, and then when LeapTag brings you back results, you vote on what you like and what you don't. The more you use the product, the better it gets to know you and the better your results. Oh, and if you want, you can share your tags with your friends.
Now since this is my personal blog, and not a product site, I'm going to stop here. But I know that some of you were curious to know what all the secrecy was about, and since the cat has been officially jettisoned from the bag, it's time to come out from under the cone of silence.
It's also time to go to bed, since tomorrow we chase press and give demos all day. Our six-minute presentation happens on Wednesday afternoon. While that timing is pretty tough (near the very end of the program) the DEMO folks have proactively made it up to all of us by giving us premier placement for our demo stations - we're right in front of the entrance (completely their idea, how cool is that?).
If all goes well, I'll post something. If it doesn't, well, I'll probably post that too.
Wow Karen! Congrats!
Posted by: Sooz | 09/26/2006 at 07:15 AM
Would love to get an invite to the beta to try it out. Congratulations!
Posted by: Patty | 09/26/2006 at 07:16 AM
What type of search drives the market for your product? I'm asking because I know a guy who does a lot of video display/TV technology, and according to him the market driver for many aspects of that industry is..... porn.
Posted by: Mark | 09/26/2006 at 12:15 PM
That's great Karen-sounds like an amazing idea- I'd love to try it out.
Posted by: Eindoodle | 09/26/2006 at 12:34 PM
woot! go go go!
Posted by: Michael Sippey | 09/26/2006 at 10:42 PM
Sounds like a cool product. Look forward to reading more.
Posted by: Kirk | 09/27/2006 at 07:49 AM